Infomercial Pioneer Ron Popeil's Beverly Hills Estate Listed for $25 Million

The long-time Beverly Hills residence of late infomercial pioneer Ron Popeil has been put on the market for $25 million, nearly five years after his passing in 2021, according to Realtor reports. Ron Popeil and his wife, Robin Popeil, originally acquired the property in 2002 for $7.5 million, raising their two daughters, Contessa and Valentina, at the location.

Known as the Popeil Estate, the gated property is situated at 1672 Waynecrest Drive in Beverly Hills, California. Spanning 2.34 acres, the estate features approximately 14,595 square feet of interior living space, which includes eight bedrooms, 11 bathrooms, a spacious motor court, and ample garage space.

The residence was originally constructed in 1995 for Peter Morton, an art collector and co-founder of the Hard Rock Cafe. It was designed by Southern California architect Jack Warner as an Italian-style villa. The property has returned to the real estate market for the first time in roughly two decades.

For the Popeil family, the home served as both a residence and a working environment where Ron Popeil continued developing his inventions. The estate's large commercial-grade kitchen functioned as a testing space for various kitchen products and was later featured in a television program highlighting the inventor.

The property is accessible via a private gate and a long driveway situated at the end of a cul-de-sac. Inside the main structure, a double-height foyer features a central skylight and vaulted wooden ceilings that rise nearly 30 feet, while other rooms feature ceilings starting at 14 feet.

A large staircase wraps around the foyer to lead to the primary suite, which includes two bathrooms, two offices, closets, and a private terrace offering views of Los Angeles and the Pacific Ocean. Robin Popeil recounted to The New York Times that the family frequently spent time on the terrace reading to their children, and noted that her husband would occasionally use a Pocket Fisherman—a device invented by his own father—to cast into the pool below for the children.

French doors from several main rooms open toward shaded terraces and gardens. The grounds encompass a swimming pool, a broad lawn previously used as a playground, and an area that once housed a chicken coop.

The eat-in kitchen remains the area most closely connected to Ron Popeil's professional work. Equipped with commercial-grade appliances, marble counters, and exposed wooden beams, Valentina Popeil described the space as the central hub of their household due to her father's ongoing prototype development.

The kitchen was also utilized for a 2017 segment of The Henry Ford's Innovation Nation, featuring an interview with Popeil inside the residence. Background footage from the segment displayed his collection of olive oil bottles, which holds recognition by Guinness World Records as the world's largest.

Ron Popeil achieved widespread recognition for creating and marketing products such as the Veg-O-Matic, Showtime Rotisserie & BBQ, and Mr. Microphone, alongside notable catchphrases like "Set it and forget it!" and "Now, how much would you pay?" His television sales approach established him as a prominent figure in the infomercial industry, building upon his early experiences selling his father's inventions on the streets of Chicago and his association with Ronco.

Additional amenities within the Beverly Hills residence include a screening room with a projection booth, a gym, and a wine cellar capable of holding over 600 bottles. The outdoor landscape features terraced gardens, shaded areas, and wide lawns.

Listing agent Linda May, who is marketing the estate alongside Drew Fenton of Carolwood Estates, emphasized the rarity of the property's size and seclusion. She noted that the secluded feel at the end of a cul-de-sac remains close to Sunset Boulevard and central Beverly Hills, while highlighting a flat pad on the grounds that could potentially accommodate a private pickleball court or citrus grove.

For the family, the sale represents the conclusion of a significant chapter. Contessa Popeil described the choice to sell as an emotional and bittersweet experience, expressing hope that future occupants will form similar memories at the estate.

The property is currently offered at $25 million, marking a substantial increase from the $7.5 million purchase price paid by the Popeil family in 2002.